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Newsstand launch: Gurgle

Gurgle, the new alternative monthly title from Media 10, has its newsstand launch on 7th July. The cover price is £2.

According to distributors COMAG: “Having identified a gap in the market for a modern mother and baby magazine that looks and reads like a stylish glossy, Gurgle will deliver expert advice and easy solutions for the woman who wants her own life to be as happy as her baby’s.

Designed for busy modern mums who want an irresistible treat, every issue of Gurgle will be packed with fashion and beauty, health and well-being, food and nutrition, real-mum experiences, celebrity exclusives and brilliant buys to entertain, inform and inspire.

From the people behind the long-running and successful Gurgle.com, which has over 300,000 unique users every month, Gurgle will have all the expert advice and practical help that parents expect, along with news, views and baby gear reviews that mothers are looking for, as well as all the fashion and style tips that a woman wants.

A lifestyle magazine as much as a parenting title, Gurgle has been described as “Grazia for mums” and a modern, fresh, fashionable and informative magazine for women who know that “you don’t stop being you just because you’re a mum”.

Based on sales of a recent limited distribution through Mothercare and Early Learning Centre stores, the publisher says that Gurgle is already the second best selling parenting title in the UK. With this, the national newsstand launch, expectations are high that this success will continue and the 164-page, perfect bound title will be the must-read magazine for mothers that bloggers on Google.com have recently voted it to be.”