To retail or not to retail
FEATURE

To retail or not to retail

The newsstand can be an unforgiving environment and is best approached with caution and only after careful planning. Leading gay magazine, Bent, got its fingers burned in 2005 when it tried to add a newsstand element to its established free distribut

By Chris Amos  |  01/01/2006

Standing out from the crowd
FEATURE

Standing out from the crowd

It is often remarked that, for such a creative industry, it is surprising how badly publishers let themselves down at point of sale. Yet, says Colin Massie, taking steps to ensure your title is noticed at retail can make all the difference to the bot

By Colin Massie  |  01/01/2006

Take your partners
FEATURE

Take your partners

Many publishers are engaged in ‘partnership marketing’ although most would not know it. Few companies, though, are pushing hard at the boundaries of partnership marketing, exploring all its possibilities. One that is is Dennis Publishing. According t

By Steve Price  |  01/01/2006

Changes at retail: the impact on magazines
FEATURE

Changes at retail: the impact on magazines

The retail landscape is changing for both multiples and indies. Publishers need to develop more sophisticated, segmented strategies based on an awareness of the needs of the individual retailer, the individual shopper and the magazine category as a w

By Kevin McCormick  |  01/11/2005

Retailer perceptions: the newsstand front lines
FEATURE

Retailer perceptions: the newsstand front lines

It is not only in the UK where publishers and retailers do not always see eye to eye. In the US, retailers are increasingly questioning the value of the magazine category. Karlene Lukovitz looks at recent publisher and distributor initiatives to win

By Karlene Lukovitz  |  01/11/2005

Losing in Germany?
FEATURE

Losing in Germany?

Despite the huge size of the German market and our close economic ties, UK publishers (in common with other international publishers) consistently underachieve there. The Economist’s Philip Kucharski looks at the challenges of marketing international

By Philip Kucharski  |  01/11/2005

Model Village
FEATURE

Model Village

If you’re serious about subs, then modelling should play an important part in your planning and budgetary processes. Yet, take up is patchy, and is often confined to the larger publishers. Ross Sturley looks at the reasons for this and also how and w

By Ross Sturley  |  01/11/2005

Tense, nervous adjectives?
FEATURE

Tense, nervous adjectives?

Those who write copy may fancy themselves a healthy crowd, but as Andy Maslen shows, they are prone to occupational illnesses quite as severe as those found in more rugged work environments.

By Andy Maslen  |  01/11/2005

Valuing controlled circulation readers
FEATURE

Valuing controlled circulation readers

How much are your free readers worth to you? Not sure? The chances are that you know their cost but not their value. A combination of traditional accounting practices and a lack of analysis tools have contributed to this ignorance. Charles Arthur, wh

By Charles Arthur  |  01/11/2005

How to create a top performing subs ad
FEATURE

How to create a top performing subs ad

Why are so many subscription ads lacklustre? How is it that, when publishers spend so much time promoting the efficacy of ‘advertising’, their own creations look so rushed and uninspired? Peter Hobday ponders this and gives his dos and don’ts of subs

By Peter Hobday  |  01/11/2005

The indie view
FEATURE

The indie view

A third of total newstrade sales is through the independents, but does publisher marketing activity reflect that fact? Peter Wagg thinks not, although there are some encouraging signs of change. He argues that a more indie focussed strategy, coupled

By Peter Wagg  |  01/11/2005

The 2012 Olympics and London
FEATURE

The 2012 Olympics and London

Winning the right to hold the 2012 Olympics was a cause of much celebration in London on 6th July – and despair in Paris. What impact, if any, will hosting the games have on the publishing industry? Chris Collins looks into the future to predict the

By Christopher Collins  |  01/11/2005

Selling print subscriptions off the web
FEATURE

Selling print subscriptions off the web

The web represents an alternative route to market – be it via digital editions or other forms of online content provision. However the print / online relationship is symbiotic with the primary source of subscription orders for many print titles now b

By Georgina Rushworth  |  01/09/2005

Consumer publishers see the “media-neutral” light
FEATURE

Consumer publishers see the “media-neutral” light

In the US, a day doesn’t go by without the appearance of multiple news items relating to publishing companies racing to become “media-neutral” in response to the internet’s formidable competition for time and dollars. Karlene Lukovitz takes up the st

By Karlene Lukovitz  |  01/09/2005

Sales across the channel
FEATURE

Sales across the channel

Barely a stone’s through away, and with a population of over 60m, the French market has lots to tempt UK publishers, though the small matter of language and a vibrant domestic publishing sector don’t help. COMAG’s Graeme King gives an overview of the

By Graeme King  |  01/09/2005

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