The Look Shoe for Office was exclusively previewed yesterday at The Look Show – the only major catwalk event on the London Fashion Week calendar designed exclusively for consumers and featuring the Autumn/Winter collections of 11 of the most popular brands on the UK High Street.
The Look Shoe for Office is a collaboration, fusing the commercial knowledge and skill of Office – one of Britain’s hottest shoe brands – with the talent and influence of Look – one of the UK’s biggest-selling fashion magazines. The suede party shoe is available in three colours – bronze, red and black – and promises to become the ‘It’ shoe of the season, say the publishers.
Look associate editor Jill Wanless, who led the Look creative team in the collaboration, says: “The luxe suede ruffle front perfectly reflects Autumn/Winter’s textured trend and the quirky tassles give it a boho feel. With its leg-lengthening heel, balanced with a dancefloor-friendly platform, The Look Shoe is sure to be a massive hit for the party season. Look is all about getting a catwalk look at accessible prices and this on trend shoe fulfils our readers’ lust for the latest ‘it’ accessory.”
Look editor Ali Hall adds: “Look has cemented its position at the centre of the UK fashion industry, continually delivering the latest high street trends to the UK’s fashion-hungry women. And now, for the first time, we’re making the news – working with our friends at Office to develop a unique must-have party shoe for every self-respecting fashionista’s Autmn/Winter wardrobe.”
The Look Shoe for Office marks the first retail partnership for IPC Media’s high street fashion and celebrity style brand, which launched in 2007 and claims to sell more than 15.5 million magazines every year. The partnership expands on an already fruitful relationship with Office, which saw the Office & Look Model Search competition last year and this year’s Office Style Shack with Look at the Isle of Wight Festival.
The Look Shoe for Office will retail at £88, and will be available at all Office stores across the UK from 8th October, as well as online at www.office.co.uk and through www.look.co.uk. It will be supported by a major marketing campaign across both the magazine and website, as well as by a launch event at the Office Westfield flagship store on 30th September, allowing customers to exclusively purchase the shoe before its official release date.
Office PR manager Ayse Suleyman says: “Office are very excited to collaborate with Look: the brand synergy complements the Office personality, offering young women who love fashion and colour something a bit different. Office and Look appeal to the must-have-girls, providing instant fashion fixes at accessible prices. We predict the Look Shoe will become the ultimate wardrobe staple where the ‘accessory’ will be this seasons ‘new outfit’ – putting footwear first in the fashion charts.”
Look publishing director Julie Lavington adds: “The Look brand is phenomenally in-tune with its readership, and is rightly famous for delivering innovation in print, online and in person. This new partnership with Office – the UK’s pre-eminent innovative footwear retailer – brings the Look experience into retail for the very first time. Office are the perfect partner for this exciting new venture and we’re extremely proud to unveil the first must-have of the season during London Fashion Week!”
