The integration allows users to select individuals in their PSC Contact Manager database quickly and easily, and then send the selected contacts to their MessageFocus account where they can both broadcast and manage campaigns from within the MessageFocus email platform. MessageFocus has a multi-tiered design that is ideal for the business structure of publishers, allowing multiple brands or divisions to all exist separately as part of one account. This is unique – no other email service provider has been designed in this way, says Adestra.
Post-email send information, recorded by the comprehensive MessageFocus reporting suite, is then transferred back into PSC reporting all the bounces. This, combined with other data collected through MessageFocus forms, is added to the PSC database allowing advanced targeting and segmentation. Contact information, therefore, is automatically updated and users of PSC’s software will see a message next to the contact if their information has been flagged as bounced. This means the user can manually contact and update details to keep the data clean.
From one-off broadcasts to more comprehensive integration, the new Adestra/PSC partnership helps marketers co-ordinate and manage multiple direct marketing promotions and handle responses in a reactive manner. This benefits users in a number of ways: giving greater control over their email marketing; improving bounce suppression and deliverability; and, using best practice guidelines, can significantly improve response rates.
Steve Denner, Director at Adestra, comments: “We’re very pleased to have agreed this partnership with PSC. It gives their users greater flexibility, and enables them to maximise the value of their data through using powerful email marketing tactics with our email platform MessageFocus. With our experience in the publishing sector, this integration will benefit our existing and new clients - the bottom line is improved response rates.”
Laurence Cope (pictured), Managing Director of the Publishing Software Company, said: "With this addition of PSC's link to Adestra it now means that PSC’s clients can quickly and easily send their selected contacts to Adestra’s MessageFocus where they can send out bulk emails and manage their email campaigns using one of this country’s best email marketing platforms. PSC’s programs consist of a number of inter-connected programs which includes solutions for advertising sales order entry, contact management (CRM), accounting, subscription and controlled circulation management and flatplanning. Whether you are searching for key account information, monitoring sales performance, copy chasing, invoicing, analysing trends or managing workflow, PSC’s ensures increased productivity through shared information which can be tailored to each individual so that for example sales, accounts, production and management can only see and or change what they need to do their jobs.”
About The Publishing Software Company
PSC says: “The Publishing Software Company, based in the Midlands, provides computer programs that are specifically written for magazine publishers and works with publishing companies worldwide covering almost every area of a magazine publishers business from prospecting, ad sales, editorial, invoicing, circulation and subscription flatplanning.
PSC's Ad Management program (Adman) is used by thousands of monthly titles in the UK, Europe, Far East, Middle East and North America. It is widely regarded and deceptively powerful, comprehensive and above all easy to use so that training time for a sales person takes less than an hour.
The Publishing Software Company’s aim is to help reduce the cost of managing the workflow of a magazine publishing business with a flexible range of inter-connecting programs that eliminates mistakes and duplication, improves communication by giving everyone a view of the shared information that they need, adds speed, and ensures accuracy together with flexible security which you tailor to each individual user, ensuring that each user can only see and alter what you want them to, The Publishing Software Company programs help you to reduce your costs and increases sales volume through the use of shared information.”
About Adestra
Adestra says: “Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.
Our Technology: Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.
Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of.
Our Deliverability: Adestra offer a very honest approach to deliverability, quite simply there is no silver bullet. Our inbox placement rate, which peaks at 99.8% and our expertise, gives your emails the best chance of arriving in the destination inbox.”
