This week saw the publication of a landmark report entitled ‘Advertising Pays: How Advertising Fuels the UK Economy’. The report was prepared by Deloitte for the Advertising Association and launched at their second annual LEAD summit in London. Marti
Spyro Korsanos, CEO at Mediasyndicator, discusses why publishers and advertisers need to co-operate to manage the hype behind automated advertising technologies and ensure the value of human judgement does not become underestimated.
The latest IAB/PWC Mobile Adspend report shows a sector in rapid growth. Alex Kozloff looks at the main findings of the report and their implications for publishers.
Is drawing lines between editorial content and commercialism as outmoded as standalone print magazines? Magazine publishers’ decisions on this score are complex, and demand serious consideration, given the potential implications for their long-term f
Could digital be the saviour of print? The last twelve months have seen increasing numbers of publishers starting to use augmented reality technology to add an extra dimension to their print offering, and readers have responded positively. Jo Bowman
Licensing magazine brands to physical consumer products is hardly a new concept, writes Karlene Lukovitz, but it’s among the revenue channels being pursued more aggressively and innovatively by what we now call “magazine-based media companies”.
Future has been working hard to secure its place in the new media world. Underpinning much of their digital transition is a growing appreciation of, and reliance on, Customer Insight. Simon Wainwright, recently appointed to the newly created role of
Ad ops are the unsung heroes of successful online ad campaigns. Yet, if online publishers are to grow ad revenue and market share, writes Tim Faircliff, then they are going to have to completely reassess their approach to ad ops and the people who wo
Some jobs are more challenging than others, and the task of marketing newspapers to the media buying community in the current climate is probably one of those. Ray Snoddy talks to Rufus Olins about what he hopes to achieve at Newsworks.
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