Built by a global, multi-platform team of journalists, creatives, and data scientists, and powered by Bloomberg's research division Bloomberg Intelligence, Kinection brings the connection of storytelling, the power of technology and the influence of data to partner messaging, says Bloomberg.
Leveraging Bloomberg Intelligence, Bloomberg Media has access to a large resource of data and analytics that can strengthen and differentiate partner messaging. For example, says Bloomberg, Kinection can help a client identify a trend before anybody else, and capitalize on it by creating content that positions them as the thought and action leader on the topic, as well as the leading source of solutions.
Notable content campaigns already produced by Bloomberg Media include Zurich, Porsche, and Glenmorangie. In February, the division launched a content campaign for UBS’ “Together” campaign starring the Lamborghini family and the important values that unite them.
Amy Marks, Bloomberg Media's Global Head of Marketing, will lead Kinection. Her team includes Global Creative Director Allan Wai, Custom Content Editor Michael Corcoran, Client Activation Specialist Steve Clancy, EMEA Lead Penny Bartram, Asia/Pacific Lead Serene Chew and their respective teams.
“With Kinection, we are raising the industry bar by leveraging the same successful model we employ for our editorial content and putting it to use for our partners,” says Bloomberg Media Chief Revenue and Client Partnership Officer Paul Caine. “The combined power of transparency, quality, cross platform, and now credibility through Bloomberg Intelligence data makes Kinection the content studio of the future.”
