The launch follows an extensive consultation programme with clients and agencies and is underpinned by a fundamental restructure of News UK’s commercial operations, says the company. Two newly created roles, Chief Customer Officer and Chief Commercial Officer, will lead a rearranged and integrated commercial, customer, creative, data and insight team to maximise the value that News UK can offer its clients.
The Bridge will also encompass a range of new and improved propositions around some of the division’s key areas of focus - including data, technology, measurement and audience. These are being developed now in partnership with clients and will be brought to market over the coming months.
A key aspect of The Bridge will be a change in the way that News UK works with its customers, says News UK. It will transform News UK’s commercial offering into a consultative organisation, working with its clients in strategic partnership, rather than traditional vendor-customer relationships.
Dominic Carter, Chief Commercial Officer of News UK, said: “Across all of our titles and services we’ve got rich data relationships with millions of UK consumers every day. These relationships are with an audience that trust our brands and return to them frequently. Advertising in this trusted context is proven to be more effective and our readers are influential, social and likely to recommend products.
“News UK has always been a link between brands and these audiences. The Bridge is refining that proposition by restructuring our business to bring together our data scientists and insight and analytics professionals in one place to better help our clients create bespoke, targeted and measurable campaigns that genuinely connect brands with their audiences.
“This isn’t just about a commercial reorganisation – this is a shift in the way we’re structured and the way we work. It’s part of a wider refocusing of our business as a whole, building a more integrated and effective media business that better serves readers and clients.”
