As further investment in its digital capability, ESI Media has created two new roles, appointing Caroline Stent as Digital Business Development Director and Matthew Balch as Head of Mobile.
Telegraph Media Group (TMG) has revealed what it says is a media first print advertising format, promoting the luxury watch brand TAG Heuer.
Data released this week by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014. Growth of 8.5% year-on-year (reaching £4,515mn for the quarter) was the highest since Q3 2010.
Paul Clarke, the former commercial chief of Big Picture TV and a former MD of Carat Business, has joined The River Group as Director of Business Development.
ELLE has announced that fashion retailer H&M will be the sponsor of the ELLE Style Awards 2015.
MailOnline has announced that Clare Rush has been appointed Deputy Chief Revenue Officer, MailOnline UK & Rest Of World.
Interior designer Victoria Meale will curate a series of three window displays for Christie’s South Kensington in association with House & Garden it was announced yesterday.
Newspaper publishers in co-operation with consumer magazine publishers, advertisers and agencies, yesterday announced the timing for its review of audience measurement for published media brands, with the aim of introducing a new system of measuremen
One of the UK’s leading specialist consumer publishers is using programmatic trading of its online inventory to give advertisers more choice and improve consumer targeting - and at the same time lift its own CPMs. Jo Bowman reports.
The simultaneous rise of video advertising online and programmatic trading could open up new and largely untapped revenue streams for publishers, industry-watchers and key players in the technology sector say. Jo Bowman concludes her three part serie
In the second of her three part series looking at the growing importance of programmatic trading of advertising, Jo Bowman explores how publishers could benefit from sharing their precious data.
On Thursday 30 January, the Advertising Association held its annual summit, Lead 2014, at Kings Place in London. There was an impressive line-up of speakers and James Evelegh came away mulling over two clear opportunities for publishers.
Programmatic trading of advertising is growing rapidly, yet remains little understood. In the first of a three part series, Jo Bowman sets out to explain the concepts and to highlight some of the key trends.
The relationship between publisher, advertiser and agency has changed fundamentally over the past five years. Where once it was essentially transactional, it is now, says The Economist’s Audra Martin, more collaborative and multi-dimensional and that
At last autumn’s PPA Digital Publishing Conference, writes James Evelegh, one of the best presentations came from Tracey Davies, managing director – retail, live events & recruitment at EMAP. Her talk was entitled ‘Making success inevitable: innovati
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