News
H&M returns to the Elle Style Awards as Headline Partner
ELLE has announced that fashion retailer H&M will be the sponsor of the ELLE Style Awards 2015.
Advertising/commercial
News
Clare Rush Appointed Deputy Chief Revenue Officer, MailOnline
MailOnline has announced that Clare Rush has been appointed Deputy Chief Revenue Officer, MailOnline UK & Rest Of World.
News
House & Garden and Victoria Meale to team up with Christie’s
Interior designer Victoria Meale will curate a series of three window displays for Christie’s South Kensington in association with House & Garden it was announced yesterday.
News
RFP to be issued this month for new audience measurement system
Newspaper publishers in co-operation with consumer magazine publishers, advertisers and agencies, yesterday announced the timing for its review of audience measurement for published media brands, with the aim of introducing a new system of measuremen
FEATURE
Future’s programmatic … future
One of the UK’s leading specialist consumer publishers is using programmatic trading of its online inventory to give advertisers more choice and improve consumer targeting - and at the same time lift its own CPMs. Jo Bowman reports.
SERIES
The automation of ad sales – The Video Opportunity
The simultaneous rise of video advertising online and programmatic trading could open up new and largely untapped revenue streams for publishers, industry-watchers and key players in the technology sector say. Jo Bowman concludes her three part serie
SERIES
The automation of ad sales: Colour by numbers
In the second of her three part series looking at the growing importance of programmatic trading of advertising, Jo Bowman explores how publishers could benefit from sharing their precious data.
REVIEW
Lead 2014 – Review
On Thursday 30 January, the Advertising Association held its annual summit, Lead 2014, at Kings Place in London. There was an impressive line-up of speakers and James Evelegh came away mulling over two clear opportunities for publishers.
SERIES
The automation of ad sales: Setting the Scene
Programmatic trading of advertising is growing rapidly, yet remains little understood. In the first of a three part series, Jo Bowman sets out to explain the concepts and to highlight some of the key trends.
FEATURE
What is collaborative advertising and why do we need it?
The relationship between publisher, advertiser and agency has changed fundamentally over the past five years. Where once it was essentially transactional, it is now, says The Economist’s Audra Martin, more collaborative and multi-dimensional and that
REVIEW
Sell, Sell, Sell: EMAP’s sales culture
At last autumn’s PPA Digital Publishing Conference, writes James Evelegh, one of the best presentations came from Tracey Davies, managing director – retail, live events & recruitment at EMAP. Her talk was entitled ‘Making success inevitable: innovati
FEATURE
Retail therapy
With advertising revenue getting ever-harder to generate, e-commerce could be just the shot in the arm that publishers need, writes Jo Bowman.
FEATURE
Change your mindset to succeed in the multi-channel future
One of the most pronounced changes within publishing companies has been the blurring of the boundaries between different departments, most noticeably between editorial and commercial. Immediate Media’s Duncan Tickell explains how tighter integration
FEATURE
Monetising video
With the demand for video content seemingly insatiable, it’s no surprise video is becoming a significant revenue stream for some publishers. Yet, writes Jo Bowman, monetisation strategies are still in their infancy and the pace of change is rapid.
FEATURE
Selling ads on mobile
Given that the iPad is only just approaching its third birthday, it comes as no surprise that a lack of data about tablet usage is one of the main inhibitors to commercial growth for publishers. Jo Bowman talks to leading commercial executives about
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