COLUMN
Retention: eight top tips
Estimates vary as to exactly how much, but everyone knows that it costs a lot more to acquire a new customer than retain an existing one. That is one of the reasons a focus on retention is so important.
Audience/circulation
News
NewstrAid launches Cost of Living Crisis Fund
Industry charity NewstrAid has announced the launch of a new fund aimed specifically at providing financial support during the current cost of living crisis.
Q&A
Customer service: 5 minutes with… Adam Sherman
How you deliver your publishing brand has a big impact on your title’s brand reputation. Under-invest, and you will hear about it. We grab five minutes with Air Business CEO Adam Sherman to ask how publishers can make the right choices.
SUBS SPECIAL - SUBSCRIBER RETENTION
Key stages
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
SUBS SPECIAL - SUBSCRIBER RETENTION
In a nutshell
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
SUBS SPECIAL - SUBSCRIBER RETENTION
Suppliers spotlight
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
SUBS SPECIAL - SUBSCRIBER RETENTION
Organisational structure
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
SUBS SPECIAL - SUBSCRIBER RETENTION
Key performance areas
Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.
COLUMN
You won them; now you’ve got to keep them
Publishers got to a lot of effort and expense to acquire new subscribers. That is why it’s so important to have effective retention strategies in place.
News
NewstrAid responds to Cost of Living Crisis
In response to the cost of living crisis, industry charity NewstrAid has announced that they will again be adding a supplement to their annual Winter Comfort Grant.
News
Ozone announces new partnership with Autovia
Ozone, a UK digital advertising platform built for brands by publishers – has announced a new partnership with Autovia, a UK automotive media business.
News
Warners creates new digital archives with Exact Editions
Warners Group Publications has announced the creation of two fully-searchable archives available as part of Warners’ Family Tree Plus & Your Dog memberships with Exact Editions.
News
Readly signs Svenska Dagbladet
Readly has strengthened its news offering with Swedish newspaper Svenska Dagbladet joining the platform.
News
DC Thomson hits digital subscriptions milestone
DC Thomson have announced that paid digital subscriptions for their daily news brands have this month passed 25,000 paid subscribers, 18 months into the company’s drive to build a new, sustainable model for local journalism.
FEATURE
Time to get smart about user experience
You know that great digital academic content you’ve got? If you want to extend its reach and impact, you should get smart about user experience, says Emma Wilson-Shaw, e-resource manager at OpenAthens.
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