New Scientist – our subs journey
The New Scientist is a subs success story. During the pandemic, the title boasted double-digit acquisition growth, but when growth began to slow, it became clear that a new strategy was needed.
The New Scientist is a subs success story. During the pandemic, the title boasted double-digit acquisition growth, but when growth began to slow, it became clear that a new strategy was needed.
The simple yet brilliant Venn Diagram underpins the marketing software used by today’s subs marketers.
Programme Monthly & Football Collectable have announced they are offering digital access to subscribers via Exact Editions’ Universals Service.
The Daily Mail has provoked anger by announcing it is increasing the cover price of its weekday editions and cutting the percentage margin that retailers receive.
Film journal A Rabbit's Foot has announced the launch of a complete digital archive available for subscription.
Bedir Aydemir has been appointed data director of The Sun.
NewsPro Retail Group, the Fed’s newspaper and magazine category service, has reached an important milestone with the recruitment of its 1,500th member.
IOP Publishing has secured its first transformative agreements in Asia, reflecting the society publisher’s ambition to deliver open access globally.
Readly has announced that it is expanding its catalogue with 39 titles from BurdaVerlag.
Readly, a digital magazine and newspaper subscription app, has partnered with Unidays, one of the world’s largest student identity platforms.
Musicals, a new magazine from Mark Allen Group, is available for digital subscription through publishing service platform Exact Editions.
The Fed has condemned Newsquest for increasing the cover prices on a range of its northern-based newspapers, including the Northern Echo and Telegraph and Argus, and keeping the full increase to itself.
Marketing services is the fastest growing revenue stream for many publishers, says Affino CEO Markus Karlsson, and the way to optimise performance in this area is through automation.
ESco takes on newest client Hemming Group Ltd for subscription management.
Contemporary illustration magazine 3x3 has launched a modern digital archive available for subscription in collaboration with Exact Editions.
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