Alliance will continue to operate from its offices in Bushey, Hertfordshire and directors Caral Mracek and Charles Arthur will join the Abacus management team working under Abacus director Ian Eckert.
Over the past eight months the two businesses have worked closely on the development of Abacus’ ADvance audience development system.
Ian Eckert said: “Working so closely with Alliance has allowed us to make rapid process on ADvance. We’ve now got a system that breaks the mould in terms of customer data management and fulfilment, allowing publishers to really leverage commercial and product development opportunities across their online and offline audiences. We will now be able to start rolling the platform out to the Alliance customer-base.”
The ADvance platform allows B2B and consumer publishers to sell and manage their print and online subscriptions, registrations and events in a single system with integrated print fulfilment and online access control. The system also incorporates powerful Business Intelligence tools that give marketers the opportunity to generate campaigns, and to mine and segment audience data from whatever source.
Abacus Managing Director Steve Feigen said: “We are delighted the Alliance team is now part of our business. Increasingly our clients have been asking us to help integrate their online access management and product development with their customer data. This acquisition allows us to continue our rapid development in this area and to offer both companies’ clients a full range of services.”
Speaking for Alliance, director Charles Arthur added: “Alliance and our customers have already benefited significantly from our partnership with Abacus. Now that we are part of the same organisation these advantages can only increase.”
About Abacus e-Media and Alliance Media
The companies say: “Abacus e-Media is a leading online service developer, offering consultancy, design, technical implementation, content management platforms and hosting. The company has offices in London and Portsmouth.
Alliance Media provides circulation marketing consultancy, database and direct marketing and subscription fulfilment services for print and online magazines.”
