Over the last few years, the number of platforms within a media owner’s brand has expanded beyond print and the way advertisers buy media has evolved in line with this. ABC will be building the new reporting tool to allow users to easily access and analyse data across print, online, tablet and social media. The tool will enable aggregation and subtraction of different metrics within and across different platforms, sectors and time periods. The flexible reporting system will have a dashboard interface to enable users to produce and save bespoke reports that will be automatically updated with each new data supply.
The new tool, due to launch in late 2012, will be available across a number of devices including PC, mobile and tablets.
Newspaper Marketing Agency CEO Rufus Olins said: “This is the next progressive step by national newspapers to offer greater insight across different platforms. The tool will provide transparent and independent verification across all platforms and will be a valuable tool for advertisers and agencies. It can be interrogated to provide a wide range of metrics and reporting options covering everything from websites and apps to digital publications and social media.”
About ABC
ABC says: “ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
The ABC Board consists of 16 media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standards Group.
ABC was established in the UK in 1931 and is a founder member of the International Federation of ABCs (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.”
