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Passendo announces partnership

Email ad server and SSP, Passendo, has partnered with audienzz, a media company based in Zürich, Switzerland, to launch a newsletter advertising network in Switzerland.

Passendo announces partnership
Nora Chapero: “This offers advertisers an optimal solution: It gives them the opportunity to land directly within their target groups' mailboxes via in-email ads." Photograph: Rodion Kutsaev on Unsplash.

audienzz is a Swizz digital advertising company which offers a portfolio of over 300 websites. With its digital branding, native, video and performance formats, it reaches over 14 million unique clients across the country each month, says the company.

Prior to partnering with Passendo, audienzz did not have the features of an actual adserver, but it has now onboarded over 20 publishers to its newly launched newsletter advertising network in Switzerland - collaborating with publishers from all three language regions and, they say, generating over 35 million impressions a month.

As an advertising technology provider, audienzz decided to combine the Passendo specific newsletter adserver with its booking tool, adconsole. The Passendo API implementation allows customisation that fits the needs of Swiss publishers.

“This offers advertisers an optimal solution: It gives them the opportunity to land directly within their target groups' mailboxes via in-email ads," explains Nora Chapero, head of business development at audienzz. "We are committed to ensuring a highly efficient process and, with partnerships and innovations such as this, we are able to bring the entire spectrum of journalistic services to the advertising market."

Audienzz AG’s CEO, Remo Baumeler, adds: “We were delighted to partner with Passendo to ignite the power of premium publisher newsletters with in-email advertising. The goal of this ongoing collaboration was to make our newsletter advertising product scalable and to launch emvoy, the first newsletter network in Swtizerland, on a CPM/CPC basis, which will enable us to offer the Swiss market a valuable and unique new advertising channel and to generate new revenue streams for premium publishers. This has been achieved rapidly and already the results have been extremely impressive.”

Andreas Jürgensen, CEO and co-founder of Passendo, adds: “We are beyond proud of what we have achieved along with the team at audienzz. Our mission is to give publishers access to new incremental revenues, as well as to enable better control of the quality and content of ads being served around their premium content. We have already partnered with some of the world’s largest media brands, helping to bring about phenomenal revenue increases. This is just another example of the ways in which our technology can help quality publishers to future-proof their businesses.”