The independent technology platform will enable advertisers on Facebook to measure mobile app promotion campaigns, says the company.
The ‘end to end’ app measurement will allow brands to monitor Facebook mobile campaigns and the budget they spend from click to download, through to in-app sale. AD-X provides advertisers with complete transparency in reporting on their promotional spend in real-time, by ad-network and by creative execution.
David Fieldhouse (pictured), co-founder of AD-X, says, “We’re delighted to be integrating with Facebook to help their mobile advertisers meet the demand for independent and accurate information on the sources that deliver app downloads and in-app sales. This partnership also provides huge value to our global clients as Facebook offers them audience scale, and granular levels of targeting on mobile. Our solution is also compliant with Facebook data and privacy policies.”
Facebook currently has 600 million mobile active users globally, with the average American smartphone subscriber spending nearly 15 minutes a day on Facebook mobile. (Source: Smartmeter 2012)
AD-X, which is fully data and privacy compliant, is integrated with over 120 mobile ad-networks, and over 250 brands have adopted the service globally. The technology platform is currently compatible with iOS (iPhone/iPad), Android, Blackberry, Windows Phone 8, HTML5 and mobile web.
AD-X launched in January 2011 is a technology platform, to allow the independent tracking and measuring of mobile app download campaigns.
About Mobile Future Group
Mobile Future Group says “Mobile Future Group (MFG) is an independent company specialising within the mobile advertising industry. Its technology platforms track, monitor and deliver customer acquisition for brands on a global basis. Its co-founders are David Fieldhouse, CMO; David Philippson, CEO and Phil Jones, CTO. Within Mobile Future Group are the technology brands: Linking Mobile and AD-X.”
