The Deltapoint market data will feature trade and retail values, price variance and days in stock information as well as a desirability rating guide which is based on four key attributes a sales manager looks for when buying stock: potential to make a good margin, historic speed of sale, current consumer demand and competition in the market.
Deltapoint data intelligence offers an alternative, retail-driven, view of current market values for used cars. Trade and retail values are updated daily and move with the dynamics of an ever changing used car market resulting in greater forecasting accuracy than would be possible from a single monthly valuation opinion – a fact recognised within the industry, says Auto Trader.
The trade and retail values are derived from daily access to more than 400,000 Auto Trader advertised retail prices which are then margin adjusted to give an average condition trade price. The margin adjustment is calculated by tracking vehicle sales both at auction and from fleet and leasing industry disposal data and comparing the actual trade price achieved with the retail asking price for the same vehicle.
Barry Watts, Group Operations Director from Aston Barclay said: “During our recent Buyer Forums, it became apparent that a large proportion of our buyers were utilising Deltapoint for the purpose of pricing and sourcing vehicles. As a result we are pleased to be working with Auto Trader to provide this service free of charge to our buyer base through our website and auction catalogues. The addition of the Deltapoint market data gives our customers an accurate insight into the used car market and highlights the importance of buying a car at the right price to enable it to be sold at a profit. With the used car market constantly evolving it’s important for dealers to have the latest market data available.”
Tim Peake, Trade Solutions Director, Auto Trader added: “We’re delighted that Aston Barclay has chosen to feature Deltapoint’s market intelligence data. Using market insight to help buy the right cars at the right price is critical to being a successful retailer. Deltapoint is uniquely positioned to help given its access to Auto Trader’s retail price information and consumer supply and demand data. Using these metrics does improve speed of sale and overall profitability.”
