The combination of AT Internet and Piano brings together a digital analytics solution with a journey orchestration and personalized commerce solution in order to transform data into customer experiences.
The companies’ solutions are already being used by major digital publishing and media brands, including BBC, Deutsche Telekom, NBC Sports, The Wall Street Journal and The Weather Company (IBM). AT Internet also services clients in a variety of other sectors, including retail, finance, government and transportation.
Together, says Piano, the combined company will measure and personalize over 145 billion web pageviews monthly, as well as serve experiences in native applications across mobile, television, smart speaker and other platforms.
“Historically, analytics and customer journey tools have operated separately, so an integrated Piano and AT Internet offering presents a tremendous opportunity for all of our clients to enhance their understanding of audiences and provide personalized experiences” said Trevor Kaufman, CEO of Piano. “Since our inception, Piano has been focused on helping the largest digital properties in the world achieve transparency and agility, and AT Internet’s capabilities will help us further accelerate that mission.”
Founded in 1996, AT Internet empowers organizations to effectively measure and analyze how visitors arrive on their digital platforms, as well as their subsequent actions and behaviors. Customers can then visualize this data in dashboards and reports to be shared across the organization, as well as integrate it with dozens of other digital marketing applications.
"The merger of our two organizations is an exciting chapter in our company’s history and prominence in the digital analytics industry,” said Mathieu Llorens, CEO of AT Internet. “This next chapter with Piano will enable AT Internet to invest more resources in and drive expansion of our current products, as well as help more organizations leverage analytics values and segments to deliver personalized customer experiences.”
AT Internet has more than 200 employees – primarily located in France and throughout Europe – and will continue to service clients independently, while leveraging Piano’s offices in North America, Latin America, Asia-Pacific and Japan to grow their international presence.
Both organizations’ combined revenue and 600+ employees will be largely represented in Europe, with approximately 55% of revenue coming from European customers.
Additionally, Mathieu Llorens, CEO of AT Internet, will maintain his leadership role while also becoming a significant shareholder in Piano.
The transaction includes both a cash and an equity exchange and results in Piano acquiring 100% of the shares of AT Internet.
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