In the 2012 Magic Quadrant report, Gartner says: “Three trends have altered the Web content management market since 2011: social media, mobile computing and the inclusion of WCM in more comprehensive solutions oriented toward online channel optimization. Buyers are looking for different capabilities and are changing how they buy WCM products.”
“Atex has an excellent understanding of the media industry and a very long history in this area,” notes Gartner. “It is therefore in a prime position to be shortlisted by media companies that are developing or expanding a digital strategy.”
“Atex has a very loyal customer base, as in many cases the company has established itself as a trusted advisor to its clients. These clients look to Atex for guidance and direction with respect to the challenges they face, along with the advertising-related, audience-related and ‘digital first’ solutions that will help overcome them. Almost all the customers of Atex with whom we held discussions praised it highly for its transparency, openness and understanding of clients’ issues,” says the report.
Gary Stokes (pictured), Atex Group CEO, comments: “We are honoured to be recognized once again in Gartner’s influential report and pleased to be acknowledged for our customer loyalty. With more than 1,000 customers worldwide, Atex is committed to supporting our mission-critical software systems, protecting our customers’ investments in these systems, and providing upgrade paths to take advantage of new features and technologies.”
Gartner selects only 19 global vendors in its WCM Magic Quadrant through detailed customer surveys, interviews and analysis. In addition to these references, Gartner also bases its selection on each vendor’s geographical presence, revenue, horizontal and vertical capabilities, and market interest.
Gartner further states that “Atex is one of the oldest companies in this Magic Quadrant. This status brings with it a reputation for stability and longevity — two highly coveted attributes in a market that has become somewhat more risk-averse due to the macroeconomic troubles of the past few years. The appointment of a new CEO in July 2012 will help balance this reputation with the promise of the ongoing progress needed to meet the urgent needs of Atex's targeted industries.”
Gary Stokes adds: “In a rapidly evolving market, we are concentrating our focus on developing products and solutions that help our customers harness their digital marketing initiatives, build strong brands, and optimize their Content Management, Advertising and Audience strategies.”
About Atex
Atex says: “Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. With a global client base of more than 1,000 customers, Atex is committed to helping companies build revenues and generate efficiencies through products that are highly engaging, collaborative, personalized, contextually relevant, and available on demand.”
