PressReader, a digital newspaper and magazine platform, has announced the addition of a selection of titles from Axel Springer, one of Europe’s largest publishers. This collaboration brings an array of German newspapers and magazines to the fingertips of PressReader users worldwide.
Effective immediately, patrons of PressReader gain access to Axel Springer’s German newspapers, including BILD, Die Welt, and Welt am Sonntag. Under the terms of the deal, these titles will be made available to PressReader subscribers via PressReader.com and PressReader’s iOS and Android app.
These publications have been instrumental in shaping the German media landscape and are synonymous with high-quality journalism, in-depth reporting, and compelling editorial content, says PressReader. By integrating these newspapers into the PressReader platform, readers can now enjoy an immersive digital replica of these newspapers, ensuring they stay informed and up-to-date with the latest news, insights, and opinions from Germany and beyond.
In addition, PressReader will also add a range of German automobile, sports, and tech magazines to its catalogue. Users can now explore Auto BILD, Sport BILD, Computer BILD, and Audio Video Foto BILD, publications that cover the latest trends, developments, and innovations in the respective domains.
By leveraging the PressReader agreement, Axel Springer will have the opportunity to extend its global presence and attract new audiences to its publications. This will be achieved by driving discoverability and engagement through PressReader’s diverse and established network of B2B brand partners worldwide. This network comprises prominent hotel chains, major international airlines, cruise ship operators, libraries and healthcare establishments. This includes a vast audience of millions of hotel guests, airline and ferry passengers, library patrons, healthcare patients, and offshore crews who frequently engage with brands such as Fairmont Hotels, Marriott Hotels and Resorts, AccorHotels, Cathay Pacific, British Airways, Air Canada, Seabourn, Renfe, among others.
“PressReader is committed to providing our readers with quality journalism from a diverse range of reputable publishers and media companies across the globe,” said Steve Chapman, senior vice president of Content Partnerships at PressReader. “Our partnership with Axel Springer brings some of the world’s most respected German language publications to PressReader’s audience, providing access to trusted news, insightful articles, and captivating stories in an unparalleled reading experience.”
With the integration of Axel Springer’s newspapers and magazines, PressReader says it reinforces its position as one of the leading digital platforms for news and magazine content. PressReader’s technology ensures that users can enjoy an immersive reading experience, mirroring the look and feel of the print versions while offering added interactivity, convenience, and accessibility on various devices.
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