The partnership, says Readly, will provide students with an offer of free reading to its digital magazine and newspaper app. The collaboration across several of its markets is the latest in a series of brand collaborations for Readly and a strategic move to bring its broad portfolio of titles to digitally savvy, content-hungry students.
UNiDAYS is a student-only shopping app used by over 13 million students. It provides next generation learning, earning and retail experiences powered by digital technology to inspire and support young people to be their best selves. Of the 225 million students in college and university education worldwide, 1 in every 3 students are UNiDAYS members in the UK, US, Australia, France, Germany, Italy and Spain, Readly added.
The collaboration with Readly is part of the UNiDAYS student and graduate campaign across the UK, US, Ireland, Australia and New Zealand. It involves Readly offering UNiDAYS members 2 months of free reading to its unlimited reading app followed by 15 percent off for 6 months. With over 6,900 titles to choose from, students can have unlimited access to their favourite newspapers and magazines such as GQ, Vogue, Cosmopolitan, The Week, Total Film, Psychologies and Men’s Fitness, to name a few.
“We are delighted to partner with UNiDAYS to give students the opportunity to read the broad range of magazines and newspapers on our app and play a role in their ‘uni-tech’ lives. From inspiring a passion, supporting their learning or entertaining students, we are pleased to become their digital reading partner, reaching Generation Z with all the verified journalism and content they could ask for in the most sustainable way. We know students love to read and seek digital solutions for trusted journalism. Together we are making this a more valuable and rewarding experience and inspiring the next generation of professionals,” says Marie-Sophie von Bibra, chief marketing officer at Readly.
“We're thrilled to announce our new partnership with Readly, which provides UNiDAYS members with a fantastic option for reading magazines and newspapers at a cost-effective price point. As students continue to feel the squeeze on their disposable income, we know that every penny counts and Readly offers a great way for them to stay up-to-date on the latest news and trends without breaking the bank. Additionally, Readly's extensive collection of over 6,000 titles means that UNiDAYS members can find something to suit their interests and preferences, further maximizing their choices and value for money,” says Alex Smith, head of growth at UNiDAYS
Readly’s partnership portfolio includes UK and global brands such as Barclays, Diet Coke, Samsung, McDonald’s, Three, TUI and many others.
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