The appointment comes on the back of significant growth in digital revenue and opportunities for clients across Bauer’s media portfolio, says Bauer, and follows the recent launch of Adventure, Bauer’s new cultural creative agency.
Victoria brings extensive digital experience to the role, with over a decade of digital-first roles within ad networks, publishers and media agencies, most recently at Northern & Shell where she worked on the publisher’s digital proposition and structure. Previously, she has worked within the digital arms of businesses including Mindshare Worldwide, Auto Trader, Mindshare UK and MediaIQ. Reporting to Richard Dunmall, Group Managing Director, Advertising, her focus will be to continue Bauer’s development of exciting new digital opportunities for clients, such as InStream, which has brought targeted premium audio advertising and branded content around a seamless multi-platform experience across app and web to Absolute Radio advertisers. She will help shape Bauer’s digital monetisation strategy working closely with Bauer's UK Digital Product and Development Teams, ensuring advertiser demand is at the centre of business strategy.
Richard Dunmall, Group Managing Director, Advertising, Bauer Media UK, said: “Digital is a huge strategic growth area for us in the UK and globally, and this appointment comes on the back of increasing demand from clients and agency partners for digitally-centred commercial solutions. We continue to develop and evolve our offering to help our commercial partners get the very best from our portfolio of multi-platform media brands, accessing our vast data resources, and I know Victoria’s passion and expertise will mean our clients can benefit further from the digital solutions we are offering.”
Victoria Foster, Digital Commercial Director, Bauer Media UK, said: “Bauer Media has a fantastic set of media brands, premium content, extensive audience data and ambitious plans in the digital space. I am very excited to be a part of the team which will be pushing the boundaries in digital advertising campaigns to help our advertisers engage with audiences across multiple platforms.”
