Arif has spent the past seven years in leading editorial roles at Haymarket, currently as Head of Media for Campaign and the Editor of MediaWeek.
In his new role, Arif will oversee editorial commissioning of bespoke branded content campaigns across the diverse range of Bloomberg Media platforms, including the recently launched European edition of Bloomberg Business.
Arif joins the EMEA commercial division led by Matt Teeman, and will report into Penny Bartram, Head of Solutions EMEA, who joined the company in April.
He will build on the existing custom content offering, delivering cross-platform brand partnerships across the region.
Commenting on his appointment, Arif says: “The power of the Bloomberg brand in today’s evolving media mix is unquestionable and I strongly believe the range and quality of its media properties can unlock exciting opportunities for a vast range of clients seeking innovative, effective solutions.
“Bloomberg Media has a vibrant, start-up mentality and is led by people with a clear sense of mission. I’m thrilled at the opportunity to work with Matt and Penny and can’t wait to get started.”
Arif brings more than 15 years of media and marketing journalism and a deep commercial understanding to the role.
He has played a key role in the Haymarket business division’s transition from a print to multi-platform operation, including as Group News Editor of a portfolio that includes Marketing and Campaign, and as Editor of Brand Republic.
Prior to joining Haymarket, Arif worked at Centaur, where he was News Editor at Mad.co.uk and as Commissioning Feature Writer at Emap’s M&M Global.
Matt Teeman, Commercial Director, Bloomberg Media, EMEA, says: “Arif is a key hire for us, as he brings with him a wealth of invaluable knowledge and experience.
“His appointment is a further demonstration of our commitment to produce the very best commercial work for clients, expanding our commercial solutions offering and building on the outstanding work done by the team so far this year, especially around the launch of Bloomberg Business Europe.”
Launched in April 2015, the European edition of Bloomberg Business is at the heart of Bloomberg Media’s new, multi-platform global strategy.
In addition to Bloomberg Business Europe, Bloomberg Media includes mobile, television, digital video, radio, print magazines and live events and is led by Managing Director for Europe, Middle East and Africa Adam Freeman.
Arif will be based in Bloomberg's European headquarters in London and starts in September.
