The newly appointed BPA Board Directors include Deanna Pagano (marketer representative), Trevor Pease (publisher representative) and Rhonda Wunderlin (publisher representative).
With the acquisition of TD Ameritrade by Charles Schwab, Deanna Pagano currently wears two hats: heading marketing technology and data integration for TD Ameritrade, while assuming a leadership role on Schwab’s Data-Driven Communication team. In the latter role, Pagano oversees marketing operational teams, platforms, data and processes that improve customer and associate experience and drive business outcomes.
Prior to the merger with Charles Schwab, she and a holistic team of marketers and technologists built a Client Relationship Management (CRM) ecosystem for personalization and real-time decisioning in less than 18 months. One of the capabilities has already received a patent, and the other patent is pending.
Previously in a similar role, Pagano led US Marketing Analytics & Enablement at MetLife. Prior to MetLife, she headed global digital analytics and eCommerce at LexisNexis for which she managed content, operations, testing and insights. Pagano has also served on the Board of the Digital Analytics Association. In addition, she spent 14 years in Time Inc.’s Consumer Marketing division. There, she founded their in-house advertising agency, led US consumer marketing for Wallpaper and leveraged barter to lower customer acquisition costs. Pagano has taught marketing at the graduate level at NYU and worked in media at several major ad agencies. She is a graduate from Syracuse University with a degree in marketing and communications.
Trevor Pease is the Chief Operating Officer of KHL Group, a diversified media company that supplies construction and power news and information to the world.
A native of the UK, Pease started his publishing career with Maxwell Communications and Wilmington Publishing, and in 1992 he was recruited to join KHL Group. Over the next 29 years, Pease ascended the ranks of KHL through the sales side of the business, serving as Sales Manager, Sales Director, Vice President of Sales and President of Sales. In 2002, he moved to the US to launch KHL Group Americas.
Pease is the founding publisher of American Cranes & Transport, launched in 2005; Access, Lift and Handlers, launched in 2006; and Construction Latin America, launched in 2011. In 2018, Pease led the further expansion of KHL Americas through the acquisition of Diesel & Gas Turbine Publication Group, which publishes magazines, newsletters, websites and special events.
Today, Pease directs the full operations of KHL Group, which has more than 100 employees located at offices in England, Germany, United States, China, India, Brazil and Chile.
Rhonda Wunderlin is the Senior Vice President, Performance Marketing at Questex, responsible for building the organization’s seller and buyer experience from discovery through purchase and advocacy, connecting the dots to monetization. She has extensive experience in marketing and brings a holistic approach to driving the audience and customer experience through marketing and data-driven best practices.
Wunderlin has a proven track record, says BPA, of building highly effective teams and was honoured as Modern Marketer of the Year by Oracle, 20 Women to Watch in Sales Lead Management and a 2021 Top Women In Media Change Maker honouree.
She has also served as a board member of the American Marketing Association, Oracle’s Marketing Cloud Customer Advisory Board, KaiNexus Advisory Board, Software & Information Industry Association (SIIA), Intrado Customer Advisory Board, is a founding member of Omeda’s Executive Advisory Board and most recently served on BPA’s working group to create Reporting Standards for Digital Events (RSDE).
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