“It gives me great pleasure to make the announcement of Rich’s promotion,” said BPA President and CEO Glenn Hansen. “Rich’s ongoing dedication to our organization and accurate industry insights have proven him time and again to be an invaluable asset to BPA and the media and advertising industry.”
Murphy joined BPA in February 1992 in its accounting department, where he rose to the position of Controller before moving over to audit operations.
There he filled management roles as head of BPA’s Northeast, Mid-Atlantic, and Midwest regions. In 1998, he moved to Toronto as VP of CCAB, BPA’s Canadian division, following the organizations’ merger. Murphy returned to BPA’s New York City headquarters in August 1999 as Senior VP of Auditing.
During his time in Canada, Murphy aided in the launch of BPA’s iCompli business by helping the Flyer Distribution Standards Association create an audit protocol – not a protocol or standard created by BPA’s board - which has been the differentiating criteria for iCompli ever since, says BPA.
Other highlights in Murphy’s career include the launch of an office in Fairfield, CT, to spearhead the transition of centralizing BPA’s offices (New York, Washington DC, Tampa, Chicago, Denver, and Los Angeles) into a single location in Shelton, CT. As part of the consolidation, Murphy helped centralize BPA’s media audit process to make it more efficient. He was also instrumental in moving BPA away from billing by the hour to a more simplified billing process and today’s Fixed Price Agreements.
On the adtech compliance side of the business, Murphy developed a plan for a BPA technology assurance offering. Much of the iCompli Technology Assurance growth has come through Murphy’s developing business with the IAB, EDAA, TAG, and Tech Lab.
Hansen added, “There are new opportunities before us in the digital space and Rich will be spending time figuring out the role we are to play in things like data protection and privacy, data labeling and verification, and the use of Blockchain.”
