GQ’s Publishing Director Jamie Bill says, “After 25 years at the top, GQ maintains its position as the market-leading quality men’s monthly, and the success of our anniversary issue is evidence of the truly collaborative nature of our client and advertising agency relationships. We are hugely grateful for the support of our advertisers and are looking forward to building on those relationships going forward.”
“25 years is an eternity in which we at GQ have seen the tectonic movements of sexual mores, career definitions and status anxiety, a quarter of a century in which men have continued to define themselves, through ambition, through creativity, through the ever changing prism of masculinity, and through their positions of fathers, sons, husbands and lovers… Here’s to the next 25 years,” added Dylan Jones, Editor of British GQ.
The 25th anniversary of the magazine is marked with a range of activity in the print and digital replica edition, as well as appearing on Savile Row and Jermyn Street, and with a photography exhibition at Phillips Gallery London.
In a photographic portfolio, in collaboration with The Woolmark Company, the anniversary issue pays tribute to the icons of British music and British heritage brands. Photographed by John Wright and styled by GQ’s Jo Levin, the shoot features musicians wearing bespoke Merino wool suits: Paul Weller in Huntsman, Bryan Ferry in Anderson & Sheppard, Roger Daltrey in Anderson & Sheppard, Ray Davies in Henry Poole & Co, Sir Elton John in Richard James, John Taylor in Gieves & Hawkes, Jarvis Cocker in Edward Sexton, Dizzee Rascal in Gieves & Hawkes, Mark Ronson in Richard James, Johnny Marr in Anderson & Sheppard, Plan B in Norton & Sons, Miles Kane in Hardy Amies, Jamie Hince in Alexander McQueen and Chilli Jesson in Spencer Hart.
Rob Langtry, Chief Strategy and Marketing Officer for The Woolmark Company commented, "For 25 years GQ has been the leader in men’s fashion, making it accessible to an increasingly discriminating global audience. Like Rock'n'Roll, fashion has its icons – personalities and designer inspiration that rise above short term trends and drive true change and innovation. GQ has presented these fashion icons for 25 years just as in this issue they celebrate 25 years of Rock'n'Roll in wool tailored by Savile Row. Merino wool is, and always has been part of this fabric of modern life; real, accessible, responsible and iconic."
Honouring the magazine’s 25th anniversary, 40 of London’s tailors and brands on Savile Row and Jermyn Street, will pay tribute in their windows, displaying the GQ 25th anniversary logo, as well as in some cases featuring GQ images or covers. The celebratory windows will be unveiled from Thursday 31st October.
Further celebrations of GQ’s 25th anniversary include a photography exhibition and an auction of 50 photographs that have appeared in the magazine over the last 25 years, at Phillips Gallery London, in aid of The Prince’s Trust. The exhibition runs from 1st – 8th November 2013, culminating in an anniversary gala dinner and auction on 12th November.
Plus, one GQ reader will win more than £25,000 worth of GQ lifestyle products and experiences, including hotel stays, classic menswear fashion, avant-garde furniture, luxury accessories, off-roading, women’s jewellery and an invitation to a society event. Brands donating prizes to this include Acqua di Parma, Belstaff, Berry Bros. & Rudd, Land Rover, The May Fair Hotel, Montblanc, Nikon, Vertu and Victorinox.
