In its 2011 edition, Marketing Week Live Village hosted a number of Live Marketing and Experiential exhibitors. Its huge success (contributing to the overall 12,687 visitors) demonstrated a clear opportunity to develop this area of the event, say the organisers.
Paul MacDonald, Portfolio Director, Marketing Week Live says: “The Live Marketing Show fits exactly with our strategy to meet the needs of the UK’s marketing community as the premier multichannel marketing event. Marketers are increasingly looking for ways to engage consumers in a live environment through dynamic brand engagement. The inclusion of The Live Marketing Show is integral to the long term vision of Marketing Week Live.”
Austen Hawkins, Managing Director, f2f events says: “We are absolutely delighted Centaur have acquired the show and will be integrating it into Marketing Week Live. It is fantastic news for the exhibitors as it is exactly where the show should be. In addition to the major buyers that Event and Exhibiting show has always attracted, by integrating the show into Marketing Week Live the exhibitors will have the incredible opportunity to now engage with an additional 13,000 marketers all of whom are looking at innovative and integrated approach to their marketing activity.”
The Live Marketing Show will form part of Marketing Week Live 2012, 27 – 28 June, Grand Hall Olympia. It will run alongside the existing elements of the event; Online Marketing Show, Data Marketing Show, In-Store Show, Insight Show, the also new for 2012, Promotional Merchandise Show and Customer Motivation and Loyalty Show.
