“Changes will be made to the way that the Manchester Evening News is distributed early in the New Year.
It will be easier for readers to buy a copy on Mondays, Tuesdays and Wednesdays. The paper will no longer be given away free in Manchester city centre and at other selected locations on those days.
The paper will remain free for collection in Manchester city centre and other selected locations on Thursdays and Fridays, when 90,000 free copies will be distributed.
The changes to MEN Media's “part-paid, part-free” strategy are designed to strengthen sales between Monday and Wednesday.
Ruth Spratt, managing director of M.E.N. Media, said: “The Manchester Evening News is our flagship title and we believe that the new distribution model will benefit paid-for sales on Monday to Wednesday while continuing to provide advertisers with the high volume readership they have come to expect on Thursday and Friday.
“The challenge ahead is to continually look for innovative ways to flex all elements of our portfolio to provide readers and advertisers with the most effective media offering whether through print, broadcast or online.””
