Club Oenologique appoints Tony Long

Following a 25 year-long career in lifestyle publishing, Tony Long has joined new luxury magazine, Club Oenologique, as publisher.

Club Oenologique appoints Tony Long
Tony Long: “Joining Club Oenologique during its first few months gives me the exciting challenge to grow the magazine from its infancy.”

Long has been appointed to develop the commercial strategy for the business, focusing particularly on Club Oenologique’s circulation, distribution, partnerships and advertising.

Club Oenologique was launched at the end of last year by The Conversion Group, the team behind the International Wine & Spirit Competition.

According to its publishers, Club Oenologique has been crafted for collectors and lovers of the finest things in life and features an elite group of contributors, including both established and emerging wine writers, offering a broader and innovative perspective on their respective passions. The magazine provides insider knowledge, entertainment and education around fine wines and spirits, alongside a focus on curated, experience-led luxury.

Prior to Club Oenologique, Long worked in senior commercial and publishing roles at a range of luxury lifestyle publications, including Conde Nast, Hearst and Diageo. More recently, Long has run prestigious accounts at Publicis Blueprint and ILN for clients including Aston Martin, Belmond Hotels, Godiva and English Heritage.

Long says: “Joining Club Oenologique during its first few months gives me the exciting challenge to grow the magazine from its infancy. I’m looking forward to building a first-class media business alongside the fantastically talented team at the IWSC and Club Oenologique.”

Club Oenologique editor Adam Lechmere said, “I’m delighted to welcome Tony to the team. He has a wealth of experience in luxury publishing and his commercial instincts are razor-sharp – exactly what we need to make the most exciting new magazine of the century a truly formidable, world-class force.”

The second edition is now out and stocked across 30+ newsagents in the UK and internationally. Club Oenologique is also available to read at high-end venues aligned with its target readership, such as the Concorde Room at Heathrow T5 and JFK, Berry Brothers & Rudd, first-class Eurostar, and a number of prestigious hotels and clubs across London, say the publishers.

The second issue includes articles written by industry professionals, such as Laura Barton of The Guardian, Ella Lister of, Olivier Ward of Gin Foundry and Serena Sutcliffe, honorary chair of Sotheby’s wine.

In addition, the new website launches this week featuring regular editorial and news articles in the wine, spirits, art and culinary spaces. A selection of articles from the magazine will also be uploaded at the launch of every issue. aims to be a vibrant and dynamic mirror of the magazine with eventual plans to launch as a full digital edition, say the publishers.