Manchester World relaunches

Led by editor Adam Lord and his city centre based team, the relaunch of Manchester World includes a new tagline, as well as a logo that features the skyline of the city in its symbolic colours.

The news, sport and lifestyle website, based in City Tower overlooking Piccadilly Gardens, says it has carefully rethought its content and will focus on ‘Ordinary Mancs, Extraordinary Stories,’ as it reaffirms its commitment to the people of Manchester.

A new logo focuses on the skyline of Manchester coloured in yellow and black - a homage to the city's symbolic colours.

Central to the new logo is the worker bee, a powerful emblem of Manchester's industrious spirit and rich heritage, added Manchester World. The worker bee represents the city's hardworking nature and the immense contributions of its people, making it a fitting symbol for Manchester World’s renewed mission, the publisher continued.

Adam Lord, editor of Manchester World said: “There are so many ordinary Mancs with extraordinary stories to tell and we want to celebrate them and everything that makes Manchester the city it is today.

“They will be at the heart of everything we do, whether it’s covering the city’s ongoing transformation, its world-class culture, rich heritage or two institutions that matter so much to the people of Manchester - United and City.

“We’ve got the best view of the city from our City Tower HQ but we are eager to hear from our readers, which is why we are positioning them as the central focus of our storytelling whether it’s on our website, newsletters or TikTok. Manchester World wants to ensure that the voices of Mancunians are heard loud and clear.”

Manchester World says the site won’t be shy of sharing an opinion while also looking to inform and entertain.

Natalie Coughlan, head of marketing & client services for National World, said: “The people of this great city are extraordinary, and Manchester World knows that their stories deserve to be shared. This relaunch reflects Manchester World’s commitment and desire to cover the news and developments that truly matter to its readers.”