As an EDAA-approved Certification Provider, ABC will be responsible for independently assessing compliance with the European Principles on OBA and issuing the EDAA Trust Seal to companies that can demonstrate they meet the standards required. The European Principles on OBA will be actively enforced by national self-regulatory organisations (SROs) across Europe based on the consumer complaints they receive.
This announcement, says ABC, confirms the first example of two leaders in their respective fields, ABC and Evidon, coming together to provide a service to the market that is approved by the EDAA for the issue of the EDAA Trust Seal (by ABC) and the OBA icon (by Evidon’s InForm Service). Together, ABC and Evidon’s combined expertise delivers a scalable, one stop and independent solution that will enable companies to ensure their compliance with the European Principles on OBA.
Oliver Gray, Director-General of the EDAA, commented: "We are excited to embark on this new trust phase of the EU Self-Regulatory Programme. With the approval today of ABC collaborating with Evidon, we are looking forward to benefiting from their combined expertise in offering credible independent certification services to the EU Programme."
Jerry Wright (pictured), ABC Chief Executive, said: "We are delighted to be working with Evidon to create a robust and innovative solution for the industry. Together, we offer a simple, yet scalable and cost-effective way for businesses to achieve independently verified compliance with the European Principles for OBA. We are very pleased to be appointed by the EDAA to deliver a service that will help the EDAA progress their goals for our industry."
Scott Meyer, Chief Executive of Evidon, commented: “Safeguarding consumer trust in the digital ecosystem and providing solutions that address these needs have always been a top priority for Evidon. We are delighted to partner with ABC on this important initiative and look forward to continuing to deliver a more transparent industry for the benefit of consumers and business.”
About ABC
ABC says: “ABC is governed by the media industry, for the media industry and is expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
The ABC Board consists of media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board makes strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standards Group.
ABC was established in the UK in 1931 and is a founder member of the International Federation of ABCs (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.”
