According to Hearst: From today, ELLE’s 201,323 print and digital readers can get even closer to their favourite magazine brand by purchasing from a carefully curated range of products chosen by ELLE’s Beauty Director Sophie Beresiner, and shipped within 24 hours to their door.
The edit of over 4,000 products includes leading luxury beauty brands from Benefit, Cowshed, Elizabeth Arden and Bourjois to Stila, Alterna and St Tropez, with more set to launch in coming weeks.
The new initiative offers a specially designed store in line with ELLE’s print and digital products, as well as a state of the art online shopping platform as part of The UK Edit – a Hearst Magazines UK exclusive partnership with The Hut Group.
SHOPELLEUK.COM is being directly overseen by the editorial team, who will produce daily trend and shopping-led content for the store, and who have been integral in securing a number of new beauty brands on site.
ELLE’s Group Publishing Director, Meribeth Parker, says, “SHOPELLEUK.COM will provide our customers with a fantastic service, as it will enable them to easily shop the beauty products our beauty team recommend to them on a daily basis. This launch forms another step in our ELLE 360 journey putting our customer needs at the heart of our business. We will continue to add new products in the coming weeks and months.”
ELLE’s Editor-in-Chief Lorraine Candy says: “It is amazing that, for the first time, our readers will be able to shop directly from the pages of their favourite magazine. I’m extremely proud that every product has been carefully selected by our Beauty Director, Sophie Beresiner, and that our editorial team are so involved in our commercial venture. This is true ELLE 360 at work.”
ELLE's Beauty Director Sophie Beresiner says: “I'm excited to launch SHOPELLEUK.COM as a beauty destination so perfectly in line with our brand philosophy. This is an amazing opportunity to partner with a careful edit of brands, and create a hub where our readers can easily access and buy our recommendations."
ELLE is the most digitally innovative luxury fashion magazine in the UK market place today and is renowned for its ground-breaking brand initiatives, from announcing David Beckham as the first male cover via social media to creating fashion bursaries for young designers with the ELLE/Cointreau bursary, as well as launching the first ever Edited by the Interns initiative, in partnership with Nokia.
ELLE’s beauty team is one of the most experienced in the industry, with 20 years of experience between them.
ELLE has more fans (803k*) on Facebook than any other UK fashion magazine, and its total social media following across Facebook, Twitter, Instagram and Pinterest is nearly 1.6 million. The ELLE beauty team’s Friday #askELLEbeauty twitter chats are highly popular, often achieving an estimated 36.1 million estimated impressions since February and the beauty channel on ELLEuk.com is consistently in the top 3 channels on the site. And the dedicated ELLE beauty team twitter account is the largest in the industry with over 33,000 followers.
