LiveWire Sport delivers a range of content and specialises in personality-driven, minute-by-minute text commentaries - widely known as live blogging.
The LiveWire Sport team covered the game between Wales and Norway on Saturday 12 November. Later that day they also live blogged England’s friendly with World Cup winners Spain. Both blogs were for Home Nations sponsor Vauxhall, who hosted them on its new-look Facebook pages.
“The two blogs for Vauxhall are the perfect way to kick things off,” said Andy McKenzie, Managing Editor of LiveWire Sport. “Our goal is to provide fast and accurate, high-quality commentaries – but we also want to entertain, with lively and engaging conversation from fans and personalities.”
As well as governing bodies and media companies, LiveWire Sport is confident commercial organisations sponsoring sporting events will benefit from being able to interact with existing as well as potential customers via the web, mobile devices and emerging platforms.
Live blogging is a proven way of drawing huge audiences and offers brands the opportunity to create content-driven online marketing strategies around live events, increasing awareness and loyalty through social media like Twitter and Facebook.
Matthew Hancock, Sports Editor of the Observer, said: “Live blogging is now THE way to cover sport on the internet and I believe the LiveWire Sport team are among the very few people who get how to do it.”
Future plans include live blogging on the Barclays Premier League, while 2012 sees huge opportunities courtesy of major sporting events like the London Olympics, Euro 2012, the Paralympics and the Ryder Cup.
You can find out more about LiveWire Sport at www.livewiresport.com and by following @LiveWireSport on Twitter.
Between 2001 and 2011, the LiveWire Sport team were at the forefront of the live blogging evolution at the BBC, contributing commentaries on all the major global sporting events. Live blogs on football regularly attracted over 4m page impressions.
LiveWire Sport is currently working for the Premier League, producing digital content across a range of services.
