Women’s Health is a completely unique offering in the women’s market, say the publishers, pioneering health and fitness as a lifestyle, with a fresh approach to psychology, sex, relationships, fashion, beauty and celebrity. Women’s Health emulates the ethos of its brother Men’s Health, applying the same award-winning formula of expertly-sourced, visually-arresting, service-based editorial.
The (Spring) issue consists of 140 pages including an exclusive interview with cover star Kate Beckinsale, expert home fitness tips, fad-free weight loss ideas, beauty tricks and the hottest style section to name a few. Each section is colour coded to be easily referenced and accessed.
Women’s Health launches with an initial print run of 200,000 and will initially be published on a quarterly basis. The launch is being supported by a wide range of promotional activity including a national press campaign, advertising in Hearst Magazines UK’s print and digital properties, promotion with key retail partners, and a 300K digital edition sampling drive on Apple newsstand.
Women’s Health will be positioned on newsstands in the women’s lifestyle sector alongside titles such as Cosmopolitan, Glamour and Marie Claire.
Women’s Health Editor Farrah Storr (pictured) says, “A lot of people have asked why there wasn’t a female equivalent to Men’s Health in the UK so we’re delighted to be launching Women’s Health. We have invested a lot of time in producing a great magazine with hundreds of actionable tips and tricks, each one backed by world class experts and scientific research.”
Hearst-Rodale UK Group Publishing Director Alun Williams says, “Lively, fun and provocative, the Women’s Health brand addresses 360 degrees of life for the new generation of contemporary, confident, ambitious women. We are committed to growing our portfolio in the UK, and following its unprecedented success worldwide, Women’s Health is the natural next step for our business.”
Women’s Health has a proven track record globally. It is currently published in the USA, Australia, South Africa, Germany, Brazil, China, Mexico, Argentina, Chile, Philippines, Thailand, Turkey and Russia. With a further 8 launches scheduled within the next 12 months, including UK, Vietnam, Indonesia, India, Poland, France, Spain, Netherlands.
It is, say the publishers, the fastest-growing women’s lifestyle magazine in the world with the US selling more than 1 million copies.
