The first issue, “Forbes Global 2000,” was delivered this week.
The European edition will be distributed to 20,000 C-level and senior executives in the U.K., Germany, France, Italy, Spain, Switzerland, Sweden, Finland, Denmark, Norway and Portugal. These senior management executives represent various business sectors including: finance, technology, manufacturing, pharmaceuticals, automotive, travel and consumer products.
Forbes in Europe advertisers include Intel, LVHM, Deutsche Bank and Credit Suisse.
“This is the right time for a Forbes European magazine,” said Steve Forbes, Chairman and Editor in Chief of Forbes Media. “Despite the current sovereign debt crisis, we believe Europe has a positive future. An economic recovery is coming and Europeans have become increasingly interested in entrepreneurship and business.”
Mike Perlis, President and CEO of Forbes said, “Forbes’ key strategy is to continue to be the preeminent source of information for business leaders and entrepreneurs and the centre of that social conversation around the world. The introduction of Forbes in Europe is critical to achieving this goal. It expands our global footprint joining Forbes Asia and 16 local language editions. The website will be hiring over 30 European contributors over the next few months."
Forbes Media also publishes 16 local-language licensed editions across Asia, The Middle East and emerging Europe; with a local-language edition to launch in Africa in the Fall of 2011.
