The event covered a range of topics, from artificial intelligence to the future of advertising, with the aim to inspire and equip FT staff with innovative ideas and strategies they can use in their daily work.
Sessions took place in London, New York, Hong Kong, Manila, Beijing and Tokyo and were livestreamed for FT bureaux around the world. Leaders from inside and outside the company delivered more than 45 keynote talks, panels, demos and workshops on media and industry trends, including the commercialisation of virtual reality; machine learning and the media; engaging younger and ‘digitally native’ audiences, and leveraging brands across continents. The conversation can be found on Twitter at #FTDLW.
Darcy Keller, FT SVP for communications and marketing, said: “Now in its fifth year, Digital Learning Week has become a popular FT tradition that puts the customer at the heart of our strategy. The agenda empowers staff to contribute ideas, challenge existing assumptions, and reflect on wider industry trends. It is a timely event to follow the recent launch of the new FT.com, which has been transformed to further meet the needs of our readers.”
External speakers at the event included Nikkei Group CEO and chairman Tsuneo Kita; Microsoft chief envisioning officer Dave Coplin; Dagens Nyheter head of editorial development Martin Jonsson; Cath Kidston marketing director Sue Chidler and e-commerce director Lynn Ritson; TheLADbible head of marketing Stephen Mai, Imperial College professor of artificial intelligence Nick Jennings; Evernote EMEA general manager Beat Buhlmann; and many others.
FT presenters included CEO John Ridding; editor Lionel Barber; chief product and information officer Cait O’Riordan; chief data officer Tom Betts; director of product Bede McCarthy; FT and Nikkei web technology consultant Andrew Betts; FT.com head of new projects Lisa Pollack; head of customer analytics Robin Goad; head of FT Labs Chris Gathercole; and more.
A slideshow featuring photos from the event can be found here.
