LatAm Confidential is an expansion of Brazil Confidential, which was launched in 2011, and will absorb its existing subscribers. As investors look to a broader range of emerging markets, the new product is ideally placed to bring them fresh analysis of macroeconomic developments, consumer markets, resources and infrastructure across the whole region, says the FT.
Based on proprietary data derived from original surveys of Latin America’s largest economies - Argentina, Brazil, Chile, Colombia, Mexico and Peru - it is designed to assist investment decisions. It is a subscription-only product available as a monthly PDF report, supported by regular and timely alerts and an accompanying website.
The service will be led by Richard Lapper, who has been Principal of Brazil Confidential since its inception. Richard Lapper has more than 20 years experience at the FT, including a decade as the FT’s Latin America editor.
Lapper commented: “LatAm Confidential is a natural progression for the Confidential series, which now extends its expertise to over 12 emerging markets. The expanding suite of Confidentials reflects the growing demand for competitive insight and in-depth analysis on growth markets, which helps investors and corporations move early on trends and make more informed decisions.”
Every quarter LatAm Confidential surveys 6,500 consumers in order to generate data on sentiment, intentions and preferences. It also conducts regular surveys of fund managers and other businesses, supporting this research with on-the-ground reporting, interviews and site visits. The report is aimed at international investors, fund managers, corporations and finance professionals.
