With a prize of £20,000 for the winning couple to spend at my-wardrobe.com, the judging panel is comprised of style icon Dannii Minogue, Dannii’s Project D partner, designer Tabitha Somerset Webb, TV presenter Dermot O’Leary, my-wardrobe.com founder Sarah Curran, and Glamour Editor Jo Elvin.
Founder of my-wardrobe Sarah Curran comments “We are delighted to be joining forces with Jo and Glamour to find Britain's Best Dressed Couple. Effortless style is at the core of the my-wardrobe.com DNA and this campaign celebrates just that."
Editor of Glamour, Jo Elvin (pictured) adds “We couldn’t be more excited about launching the search for Britain’s best-dressed couple – the biggest ‘style off’ the nation is ever likely to see! We know that Glamour readers are an army of chic, style-obsessed women. Now’s their chance to show the influence they’ve had on their other halves! And with our fabulous partner my-wardrobe.com, the winners could not ask for a more amazingly fashionable prize.”
The competition is backed by full cross platform editorial, social media and a regional and national pr campaign.
Dermot O’Leary remarks: "I’ve always been a huge fan of Glamour and am thrilled to be part of this exciting competition to find the UK’s Best Dressed Couple! The UK has got brilliant fashion so I can’t wait to see what our couples come up with, but guys, make sure you raise your game.”
Launching in the April issue of Glamour (on sale March 1st) and simultaneously on Glamour.com, to enter the competition couples must submit three recent photographs showcasing three different styles by emailing glamourstylishcouple@condenast.co.uk or uploading them to Glamour’s Facebook page. Couples who feel their style makes a better impression in person can try their luck with Glamour’s style scouts, who will also be scouring the streets of London, Manchester, Birmingham, Cardiff, Edinburgh and Belfast from 12th to 16th March to flush out the sharpest dressed couples nationwide.
The closing date for entries is 23rd March, until then readers can help decide the shortlist by voting online at Glamour.com. The finalists will be announced in the June issue of Glamour, when voting will reopen on Glamour.com for readers to champion their favourites before the grand finalists are brought to London to meet the judging panel – the final decision solely in their hands.
The winning couple will then be revealed in an exclusive photo shoot for the September issue of Glamour, on sale 9th August, when they will receive their prize of £20,000 to spend together at my-wardrobe.com.
