In a blog post published this week, Sulina Connal, Director, News and Publishing Partnerships, writes:
For many years, Google has helped people find information by linking to news and other websites, and supported publishers and journalists through products, advertising technology and funding. Over the past year, we have also launched a licensing programme called Google News Showcase, working with more than 750 publications across Europe.
Alongside these efforts, we have been negotiating with news publishers to license content under the European Copyright Directive, which EU countries are in the process of implementing into national law. So far, we have agreements that cover more than 300 national, local and specialist news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland, with many more discussions ongoing.
We are now announcing the launch of a new tool to make offers to thousands more news publishers, starting in Germany and Hungary, and rolling out to other EU countries over the coming months.
How it works
The Directive allows search engines like Google to freely link to, and use “very short extracts” of press publishers' content. The law also creates new rights for publishers when longer previews of their content are used online - but without defining what exactly a short extract or a longer preview is.
Despite this uncertainty, we announced last year that we will pay news publishers for content which goes beyond links and short extracts, as we are already doing in countries such as Germany.
Through this new tool, which will be available via Search Console, publishers will be offered an Extended News Preview (ENP) agreement with Google for this content. This will include information about what the offer is for, how to sign up and how to provide feedback.
All offers are based on consistent criteria which respect the law and existing copyright guidance, including how often a news website is displayed and how much ad revenue is generated on pages that also display previews of news content.
As always, publishers continue to have full control over whether or not their content appears in Google Search and how that content can be previewed. Publishers can change their preferences and enroll in the ENP program at any time.
Alongside our negotiations, we will continue to invest in products and programs to provide even more support for journalism in Europe and around the world. We recently announced the Innovation Challenge for Europe and the Google News Initiative Subscriptions Academy which provides publishers with an intense 8-month program focused on digital growth. We look forward to working with publishers and journalists on all these efforts in the coming months, building on our long track record of support for journalism.
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