As well as a fresh and glamorous redesign, say the publishers, the new look Now delivers even more exclusive interviews and breaking news stories as well as a host of must-read big name weekly columnists. Celebrity Juice’s Keith Lemon and TOWIE man-of-the-moment Joey Essex reveal the hilarious highs and lows of showbiz life, whilst Jeff Brazier writes an exclusive dating column charting his quest to find love.
Bringing in exclusive showbiz interviews each week is TV celebrity columnist Dan Wootton. To accompany Dan’s trademark frank and fearless chats, the stars will be photographed by big name photographers in high production shoots, giving readers a look at their favourite stars as they have never seen them before.
In addition to agenda-setting columnists, there are new franchises including a ‘You & Improved’ lifestyle section which focuses on everything readers need to enhance their health, heart, home and happiness. Plus there are new celebrity interview features such as the ‘Now Camera Phone’ and ‘At Home With’ designed to bring readers closer to the stars they care about.
Now continues to be at the cutting edge of high street style, with an unrivalled fashion section complete with gorgeous, glossy shoots shot by some of the best photographers in the industry. In addition to high production shoots, every week Now’s fashion team reveals how to get A-list looks at purse-friendly prices, and tips and tricks to make the hottest trends work for readers. Plus the new ‘Bargainista’ franchise gives readers the hottest fashion and beauty offers of the week.
Now editor Sally Eyden says: “The new look Now has even more gossip and glamour, giving our readers the exclusive stories they want and the celebrity fashion and trends they love in a magazine that is smart and funny. With even more fashion and more news, gossip just got glamorous.”
Now publishing director Sandy Gale adds: “Now is the original celebrity news weekly and this new look builds on our heritage. We listened to what avid readers in the celebrity category liked, disliked and wanted from their weekly read, combined this with Sally's strong vision for the brand and believe we have created a magazine that will shake up the market.”
IPC Connect is supporting the new look with brand new creative from CST The Gate in IPC Media's women's titles and websites to a combined reach of 12 million women. New look Now is on sale now.
