In addition to on-going support and coverage in the magazine and on the GQ.COM website, GQ’s creative team will be designing the Heroes Autumn issue magazine, the official quarterly magazine of the charity. This issue will be guest edited by Dylan Jones, Editor of GQ, and distributed with the entire UK run of GQ’s October issue.
The GQ Men of the Year Awards 2011 sponsored by Dunhill, and one of the country’s most significant awards ceremonies, will be honouring the charity and raising funds for Help for Heroes at the Awards dinner to be held in September.
Dylan Jones, Editor of GQ, comments: “We’re thrilled to be Help for Heroes’ chosen men’s magazine partner, and will do all we can to raise awareness and money for the young men and women wounded in the line of duty as they undertake one of the most dangerous, mentally taxing and physically demanding jobs imaginable. Having forged our association with the charity last year with the David Bailey Camp Bastion commission and subsequent auction and book, we’re looking forward to playing an on-going supporting role in their truly magnificent fund raising and work.”
Bryn Parry OBE, CEO & co-founder of Help for Heroes adds: “This is a very exciting media partnership for Help for Heroes. Working alongside GQ will help us expand our current audience and raise greater awareness of the difficulties that our wounded heroes will face for the rest of their lives. We are delighted to be working with GQ and have been bowled over by their enthusiastic support of the charity and the energy they are putting behind the partnership”.
Help for Heroes was launched in 2007 by Bryn and Emma Parry out of a desire to help the wounded members of the Armed Forces coming back from Afghanistan and Iraq. The charity supports the wounded by focusing on raising funds for the most needed areas both directly and through its support of other service charities, and has raised over £87 million to date.
