To mark the beginning of the Christmas season, Grazia is producing a 24-page shopping magazine, ‘How To Shop The Festive Drop,’ in collaboration with Westfield. Packed with over 200 chic party fashion ideas, Christmas gifts and decorations, it is the ultimate guide for the festive season and will be available in both print and digital editions, says Bauer Media.
The bumper issue also sees advertising from Karl Lagerfield and Ruifier, a new fine jewellery brand, who are both partnering with Grazia for the first time.
Grazia also recently announced new senior team appointments. Caz Roberts, previously at The Observer, will be joining the team as Creative Director. Roberts will report to Editor-In-Chief, Jane Bruton, and will start in December. In addition, Victoria Clubley will be stepping into the role of Associate Media Director, and she will report to Sales Director for London Lifestyle, Clare Chamberlain.
Lauren Holleyoake, Publishing Manager at Grazia, said: “This deal is a great example of Grazia’s ability to attract premium advertisers and shows how like-minded brands can work together to create meaningful and exciting content. The Westfield partnership comes on the back of great new additions to the Grazia team and a successful Q3 with increased advertising revenue across all platforms.”
