Duncan Arthur, previously Country Manager for SAY Media, has been appointed Commercial Director and starts with immediate effect. Duncan will oversee all commercial revenue activity in Australia, including brand partnerships, and Guardian Australia’s relationship with external sales house Inception Digital.
Tony Bell joins as Brand Partnerships Manager, Guardian Labs. Tony will manage the brand partnerships team in Australia and will be responsible for developing bespoke brand solutions for clients. Tony brings with him excellent experience from Ninemsn where he was previously Business Group Manager, and also SAY Media. He will take up his new position this week.
Anna Cotton has been appointed Brand Partnerships Executive and will work closely with both Duncan and Tony to develop branded content solutions for clients. Anna recently returned to Sydney from GNM in London where she was Commercial Manager for Guardian Professional, focusing on education and culture professional networks.
Guardian Labs - which will be officially launched later this year - will mark a bold new direction for the Guardian as it continues in its ambition to build on its solid reputation in delivering new models and ideas to a global audience. Guardian Labs will focus on innovative client collaboration and cross-media partnerships in order to drive engaging, digital-first solutions for a broad range of clients.
Ian McClelland, Managing Director, Guardian Australia said: “Duncan, Tony and Anna are three outstanding hires for GNM and I am delighted to have them on board. Their extensive experience comes at an incredibly exciting time for Guardian Australia as we continue to build on the fantastic reception we’ve had since we launched, and as we look to pioneer innovative, market-leading solutions for our clients here in Australia.”
