The publishers, Media 10, say: Gurgle stormed onto the market when it launched in 2011, shaking up a stale and complacent sector with its stylish and positive approach to modern parenting. Since then, the title has continued to win over an army of new readers and gain market share, despite tough trading conditions. And, following last year’s revamp of gurgle.com, the brand has seen unparalleled revenue growth across a second successful channel.
As part of this year’s exciting new plan, publisher Media 10 can confirm that it is renewing its exclusive distribution agreement with Mothercare and Early Learning Centre (ELC). This includes improved terms that provide greater incentive at store level to sell copies to their 1.6 million monthly customers in store and online.
Publishing Director Justin Levett says: “I am extremely proud that Gurgle has established itself as one of the leading titles in the sector within such a short time frame, and I’m thrilled to be implementing our long-term plan to go monthly. The new agreement with Mothercare and ELC will secure the magazine’s future and allows both parties to maximise copy sales through these unique channels.”
As part of the ongoing plan, Gurgle will see increased investment in editorial and advertising support ensuring that its high production values and brilliant content continues to be supported. Retail multiple groups are excited by the new frequency and additional instore promotional campaigns are now in place. What’s more, this summer sees the re-launch of Gurgle’s iPad version with fully-interactive bonus content - perfect for readers who want to experience Gurgle at its most advanced.
Editor Scarlett Brady says: “There are two things our inbox tells us month in, month out: our mums love Gurgle, and they want more of it! Going monthly is the next logical step and our multi-talented teams are chomping at the bit to deliver more outstanding content across multiple-platforms.”
