The 68-page glossy, which has been created in a joint venture with the British Photovoltaic Association (BPVA), encourages people to ‘Save Money and Save the Planet’ by going solar.
The brief was to produce a publication never before seen by the solar industry – a newsstand-quality lifestyle title to inspire potential solar consumers through content that presents expert advice in enlightening and engaging ways.
The key challenge was to set the tone of the magazine to fit within the ‘Homes and lifestyle’ sector, which has been achieved by case studies of beautiful solar homes, designed to encourage readers to get solar panels themselves. Other interesting features include a step-by-step ‘Guide to Going Solar’, ‘Solar celebrities’, ‘The world of Formula E motorsport’, ‘Lessons from a solar school’ and ‘Reader FAQs’.
Reza Shaybani, Chairman of the BPVA, commended Haymarket for its “great team work, determination and passion, which are the recipes for success. I am confident that the magazine will be received well by the industry and, of course, our readers.”
Make Solar Sense magazine will be launched next week at the Solar UK Energy show in Birmingham. With the government proposing to cut subsidies for solar energy, there has never been a better time to communicate the benefits of solar to homeowners who can use their roofs to produce clean, green electricity and reduce their energy bills, says Haymarket. The quarterly publication is also backed up by a new website, and Facebook and Twitter campaign, designed to engage with the readership and get more people talking about solar energy. Issue two will be out in January.
