The Official Programme will be available at various points along the wedding route and surrounding area at £2 per copy, with profits from the sale going to benefit the Foundation of Prince William and Prince Harry. Haymarket Network is also creating a digital version of the Programme which will be available to view for free via the Official Royal Wedding website, www.officialroyalwedding2011.org from 24 hours before the wedding.
The Programme will include the Order of Service for the wedding ceremony, a personal message of thanks from Prince William and Miss Catherine Middleton, and a never-before-seen photo of the couple taken by photographer Mario Testino. The Official Programme will feature Prince William’s Coat of Arms on the front cover and Miss Middleton’s new Coat of Arms on the back.
Working closely with The Foundation of Prince William and Prince Harry, Haymarket Network has used its consumer and major event publishing expertise to produce a high quality programme suitable for an event of this stature.
Nick Booth, chief executive of The Foundation of Prince William and Prince Harry said: “We are incredibly grateful to Haymarket Network for the invaluable support they have given the Foundation, and for the efficient and skilled way they handled the project.”
Andrew Taplin, managing director of Haymarket Network, commented: “I am absolutely delighted that Haymarket Network has been chosen to produce official programmes for arguably the two highest profile events in the UK this year and next. We understand the power of compelling content in driving audience engagement both in print and online and we are very pleased to have been able to help bring the nation closer to the wedding of Prince William and Catherine Middleton in this way.”
Development of the programme has been led by senior account manager Caroline Watson, working closely with creative director Paul Harpin and editor Robert Jeffery. Jane Grist, group production manager, said: “We have worked closely with our key suppliers Stephens and George Print Group, Antalis McNaughton, Haymarket Prepress and Ceros to ensure the quality of the final product is, as always, of the utmost quality.”
