Published by Hearst Magazines UK, the 200 page biannual magazine, on sale for £7, is an inspirational, stylish and useful resource for fashionable brides-to-be. ELLE Wedding promises to focus on “individuality not conformity” and will, say the publishers, stand out from all other bridal titles on the newsstand for its bespoke, original and practical ideas for brides.
ELLE Wedding has been created by the ELLE UK team, led by Editor-In-Chief, Lorraine Candy, and has the same high, glossy-magazine production values as ELLE UK. It promises intelligent writing from top writers alongside never-seen-before photographic portfolios by some of the best cover and fashion photographers in the world.
For its first issue, the cover features a suitably stylish bridal look from Chloé shot by David Vasiljevic. Inside the magazine, are insightful and inspirational articles dedicated to wedding hair and beauty, accessories, travel planning and wedding inspiration. ELLE Wedding also includes reports on beautiful real weddings, news on stylish details, everything you need to know to plan your own wedding and how to create an individual, true-to-you event.
According to Hearst, research shows ELLE readers are three times more likely than the average woman to get engaged in the next 12 months and that 72,000 ELLE readers plan to get engaged in the next 12 months. ELLE UK print magazine currently reaches 1 in 9 women who are planning on getting engaged in the next 12 months. Six percent of all traffic to elleuk.com is for wedding content on the site.
ELLE Wedding launches with premium advertising including campaigns by Cartier, Jenny Packham, Browns Bride and Graff. The new title provides advertisers with unique access to ELLE’s incredible reach and influence amongst young women across the UK.
Alongside the magazine there will be a special channel for enhanced wedding content on elleuk.com/wedding. The title will also be available as a digital edition. ELLE Wedding is biannual with the second issue due to be published in early 2015.
The new title will be marketed across Hearst’s portfolio reaching an audience of up to 23 million and through a targeted social media campaign. ELLE Wedding will be distributed at all newsstands across the UK as well as distributed at special events and with key partners. The launch of ELLE Wedding will also be celebrated with an exclusive launch party at Café Royal on September 3.
ELLE Wedding is the next logical step for ELLE UK, says Hearst. As part of its successful 360 degree, multi-channel strategy, ELLE’s online reach has increased with desktop users up 29.8% and mobile up 21%. ELLE UK is the UK’s biggest woman’s magazine brand on Facebook with more than 4 million followers and its Twitter traffic increased by 16% to 725k during the last ABC period (Jan – June 2014).
ELLE UK Editor-In-Chief, Lorraine Candy says: “ELLE Wedding is about individuality, not conformity and there is no other luxury bridal magazine like it on the UK newsstand. ELLE Wedding re-invents the concept of bridal titles and will help the bride showcase her own style and personality so that her wedding is stylish, individual and very special.”
Group Publishing Director, Hearst Luxury, Meribeth Parker says: “The launch of ELLE Wedding is further testament to the success of ELLE’s 360 degree content strategy which has enabled the brand to reach an even wider and more engaged audience. An innovative bespoke luxury wedding title such as ELLE Wedding is a natural next step for the brand which has already published its 17thedition of its award-winning catwalk bible, ELLE Collections, and recently won awards for its new innovative space and hub for digital and social content - #ellefashioncupboard.”
