H&M returns to the Elle Style Awards as Headline Partner

ELLE has announced that fashion retailer H&M will be the sponsor of the ELLE Style Awards 2015.

As the presenting partner between 2005 and 2008, ELLE says it is thrilled to join forces again in its 30th birthday year.

Taking place on the closing day of London Fashion Week, 24 February, the ELLE Style Awards 2015 continues to innovate and attract the biggest names in fashion, music and film, delivering unprecedented multi-platform commercial partnership opportunities through its award-winning brand extensions, says Hearst UK.

The ELLE Style Awards 2015, now in its 18th year, celebrates the world’s most stylish stars, the brightest emerging talent and fashion’s greatest achievers. For the second year running, the night will be hosted by Radio 1 DJ Nick Grimshaw.

H&M’s partnership with the ELLE Style Awards 2015 is a year-long campaign that will include innovative promotional activity, ELLE’s signature Red Carpet sponsorship and Awards coverage, the creation of curated editorial content and a comprehensive social media programme - the ELLE Fashion Cupboard, plus digital media takeovers on the dedicated ELLE Style Awards 2015 channel.

Lorraine Candy, Editor-in-Chief, ELLE UK says: "We are delighted to welcome back H&M to the ELLE Style Awards in our 30th birthday year. H&M is a perfect fit for ELLE – the most innovative fashion magazine brand in the world. As the closing party to London Fashion Week, the ELLE Style Awards2015 is a key fixture on the global fashion calendar and we are looking forward to celebrating with the most talked-about people from fashion, music and film”

Meribeth Parker, Group Publishing Director, Hearst Luxury says: “In its 18th year, the ELLE Style Awards is yet again set to rightfully claim the crown as the hottest ticket in town, attracting the best talent in the industry across fashion, film and music. This year, we are delighted to be working with our sponsor, H&M, to deliver the most exciting Style Awards to date. Since becoming a fully-integrated 360 brand, ELLE has collaborated with some of the biggest and most luxurious brands in the industry to deliver ground-breaking and interactive experiences for consumers and we look forward to working with H&M to amaze consumers in 2015.”

Celebrities that have previously graced the red carpet at the ELLE Style Awards include British style icons Cara Delevingne, Rosie Huntington-Whiteley, Victoria Beckham, Jourdan Dunn, Carey Mulligan; fashion elite Tom Ford, Vivienne Westwood, Christopher Bailey and Sarah Burton; and Hollywood stars Charlize Theron, Bradley Cooper, Kristen Stewart, Kate Hudson, Keira Knightley, Penelope Cruz, Cate Blanchett, Daniel Craig, Colin Firth, Clare Danes and Michelle Williams.