The news comes amid unprecedented audience numbers for July 2016, which saw the IBTimes UK reaching a record 22.9 million unique users for July, representing a 71% year on year growth for the title. Newsweek Europe also reached a high of 2.5 million monthly unique users, showcasing an outstanding 213% year on year increase, says the company.
IBTailored will be led by recently appointed Creative Director, Richard Remington, formerly at the The Wall Street Journal, and Pamela Ferrari-Blanchard, who will join the business as Sales Director in October from Hearst Magazines UK. Focused on meeting premium advertiser campaign objectives, IBTailored combines journalistic and creative brand communication to deliver bespoke solutions across multiple media channels. Meanwhile, the new conferences and events division will be led by former Managing Director at Reed Exhibitions, Justin Tadman, who joins IBT Media as General Manager for events. The experiential programme will be announced shortly, with the first events scheduled to take place in autumn 2016.
The establishment of new business units and associated hires build on a raft of strategic appointments at both the IBTimes UK and Newsweek Europe brands in the first half of 2016. John Crowley was appointed editor-in-chief at IBTimes UK in March 2016, following a previous role as EMEA Digital Editor for the Wall Street Journal. Also joining, in the newly created role of Culture Editor for Newsweek Europe, is Isabel Lloyd, former Deputy Editor at The Economist’s Intelligent Life. Dev Pragad, IBT Media’s former Managing Director for Europe has also recently been appointed Global CEO.
Greg Witham, COO at IBT Media, commented: “Our focus on strategically expanding the business, with both new appointments and the establishment of new business units, further supports our exceptional talent for growth. The record-breaking web-traffic for both IBTimes UK and Newsweek Europe is testament to our successful approach to attracting new audiences, and we’re very much looking forward to continuing the momentum we've achieved in the past year and further building our brands globally.”
