Iliffe Media Group, an independent multimedia business with a history spanning over 300 years, announced its partnership with Smartico to introduce "Smart Ads” first in the New Milton, Newbury, and Stratford regions before expanding to all 38 titles of Iliffe Media Group.
“Smart Ads” allows news publishers to profitably monetise on the long tail of small and medium sized businesses (SMBs) in digital – especially those that have been loyal print advertisers but reluctant with relevant digital budgets. “Smart Ads” boosts digital sales for smaller customers by industrialising digital display ad campaigns including creatives and landing pages from just a print ad or social media post as an input – using the power of AI and “human touch”. Core of Smartico’s “Smart Ads” is a success-based billing model.
Smartico “Smart Ads” works by extracting all the relevant data from the print ad of the advertiser then enriches it with images, data, and texts from the web, and rebuilds it as a mobile-first carousel ad across all IAB formats. In addition, the “Smart Ads” technology creates a landing page as part of the solution as experience shows that advertisers increasingly have better websites in terms of design but are not optimised to drive effective call-to-actions to entice the user to contact them. “Smart Ads” fixes that challenge immediately.
Ricky Allan, chief revenue officer at Iliffe Media Group, expressed his confidence in “Smart Ads”, saying, "We believe that Smart Ads will assist significantly in our digital advertising strategy. We are excited by the opportunities Smart Ads will provide local SMEs and their development and growth plans in a digital world.”
Andrew Harding, head of commercial for the Berkshire division of Iliffe Media Group, is optimistic about the upcoming rollout. “We anticipate that Smart Ads can bring a positive shift in local sales. The user appeal and the intuitive buying and selling process for our sales teams and local advertisers are the right product at the right time” he said.
Christian Scherbel, CEO of Smartico, considers the collaboration with Iliffe Media Group as a testament to their offering for regional news publishers. "We are pleased to partner with one of the major news groups in the UK. This collaboration showcases the value and effectiveness of our solution for regional news publishers," he stated.
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