To mark the arrival of the first new Nintendo home console in six years, gamesTM has joined forces with Nintendo to deliver an interactive sliding magazine cover. Inspired by New Super Mario Bros U, and its introduction of an environment-manipulating fifth player, elements of the cover of the magazine can be changed by pulling out the background card – the back of which shows the full line-up for what is surely Nintendo’s most important launch to date, says Imagine.
“Creativity and imagination are at the heart of Nintendo’s values, so it’s a pleasure to work with a magazine that feels the same way during the run-up to the launch of Wii U,” commented James Honeywell, head of consumer marketing at Nintendo UK. “gamesTM’s fun and unique interactive cover is just the sort of thing to capture the innovation of New Super Mario Bros U and commemorate the excitement of Wii U’s UK launch on 30 November.”
“It’s always exciting creating something that nobody else has tried before,” added Rick Porter, Editor in Chief of gamesTM, “and I couldn’t be happier with the end result. The industry has been waiting a long time for a new console, and partnering with Nintendo to create a cover for games so creative and memorable is the ideal way to usher in the next generation of consoles.”
The issue of games also features extensive interviews with the Fallout creators on their upcoming titles, an in-depth look at Sony and Microsoft’s future in gaming, and a look back at the few games that been awarded perfect games scores.
